INTERNSHIP AREAS

Strategy - 1 student

• Creation of market studies, competition, and best practices
• Be aware of consumer trends and behaviors
• Elaboration of internal briefings based on the business challenges posed by clients
• Supporting all creative development based on strategic support
• Preparation of presentations for the validation of proposals suggested by the agency
• Know how to work as a team

Design - 1 student

• Research trends and best national and international practices
• Response to briefings from a multidisciplinary perspective
• Know and understand the language of design and advertising
• Elaboration of documents presenting the works
• Follow-up of projects up to production stage
• Know how to work as a team

Advertising Creativity - 1 student

• Survey of trends and best national and international practices
• Response to briefings, supervised, in a multidisciplinary perspective
• Developing concepts and presenting them
• Know and understand advertising language and codes
• Monitoring of projects during the production phase
• Know how to work as a team

Account - 1 student

• Internal project management supporting dialogue and workflow between agency and client
• Interlocutor of the agency in presenting solutions and recommendations to clients
• Interlocutor of the challenges of the client to the team of the agency
• Internal management of multidisciplinary teams
• Know how to work as a team

Production - 1 student

• Ensure the best solutions for the production of creative ideas
• Ensure constant dialogue between the agency and suppliers
• Monitoring and quality control at the course logo of all production
• Know how to work as a team

Web designer - 1 student

• Research trends and best national and international practices
• Response to briefings from a multidisciplinary perspective
• Know and understand the language of design and advertising
• Development of projects using tools such as Adobe Illustrator, Photoshop, Sketch, and Invision.
• Follow-up of projects in the production phase
• Know how to work as a team

Digital Designer - 1 student

• Survey of trends and best national and international practices
• Response to briefings from a multidisciplinary perspective
• Know and understand the language of design and advertising
• Development of projects using tools such as Adobe Illustrator, Photoshop, Sketch, and Invision.
• Follow-up of projects in the production phase
• Know how to work as a team

More about the internship: The day-to-day of an agency is unpredictable and so over the course of 2 months, there will be several projects, needs in which the intern can / should participate. In addition to the occasional tasks that may arise, there are 3 tasks that the trainee must complete without fear of risking, of doing different, of thinking differently.
1. Read a book Walden: The motto of Partners is Believe in Risk and so the first book we offer to people who start at Partners is Walden. Living without risk, a declaration of personal independence.
2. Make a briefing: The briefing is one of the basic tools of strategic planning and so one of the tasks is to create a briefing according to the WWW model. This document will be completed using some of the skills acquired during the internship.
  2.1 Why
Customer briefing analysis
Search for brand communication history
Competition Communication Survey
Survey of international success cases
Structuring the problem in a simple and clear way

  2.2 Who
Consumer Trends Survey
Consumer behavior research
Demographic and behavioral definition of the public of the briefing
  2.3 What
What is the role of communication in overcoming this challenge?
What insight will help find the creative solution to the problem
3. Create a communication plan: For more complex projects we will have to have a global notion of brand communication so one of the tasks is to create a structured document for presentation of a project that should include analysis of the challenge, strategic approach, and communication plan summary.
- The challenge we have to address
- The people we want to talk to
- Strategy to follow
- Brand communication system
- Phases of project development
These three tasks aim to develop the following capabilities:
Research: The ability to look at a broad set of data and extract the most relevant information from there. Benchmark, consumer behavior, new technologies, trends.
Creativity: The work of developing a briefing is a job that requires you to look creatively at the challenge and find consumer, business or product insights. How important this insight is to help you find a relevant and effective communication path.
See the Big Picture: One of the capabilities of strategic planning is to be able to see the tree and the forest at the same time. To be able to perceive the extent to which a campaign or communication action contributes to the whole of a brand. Creating a communication plan helps to develop this global vision capability of a communication system.
To help during the internship we suggest some additional literature:
Truth Lies and Advertising
Cultural Strategy
Social Animal